luma
lab
luma
lab
Spoiler:
Changing the color won't fix your brand
.
Spoiler:
Changing the color won't fix your brand
.
BRANDING
PACKAGING
GRAPHIC DESIGN
BRANDING
PACKAGING
GRAPHIC DESIGN
We make design work
We make design work
We make design work
Claudia Alba
Pursinity
La Boda de mi Hermana
Maison Rafaela
Rollán Estudio
Rollán Estudio
Nova
Offset
Solea Yoga & Bienestar
Lento Crew
Briosa
Aura Desodorante
Claudia Alba
Pursinity
La Boda de mi Hermana
Maison Rafaela
Rollán Estudio
Rollán Estudio
Nova
Offset
Solea Yoga & Bienestar
Lento Crew
Briosa
Aura Desodorante
Claudia Alba
Pursinity
La Boda de mi Hermana
Maison Rafaela
Rollán Estudio
Rollán Estudio
Nova
Offset
Solea Yoga & Bienestar
Lento Crew
Briosa
Aura Desodorante
0
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Brands brought to life
0
+
Brands brought to life
0
+
Projects delivered
0
+
Projects delivered
0
+
Coffees & matchas consumed
0
+
Coffees & matchas consumed
0
%
Happy clients
0
%
Happy clients
Fresh from
the Lab!
Fresh from
the Lab!
Fresh from
the Lab!
Maison Rafaela
Maison Rafaela
OffSet
OffSet
Aura
Aura
Lento Crew
Lento Crew
Lab spoiler:
it works
Lab spoiler: it works
Lab spoiler:
it works
Testimonials
Lucía ...
"Sofía understood the brand I had in my head perfectly. You can tell she genuinely loves what she does, and it shows in the final result 🤩 Thank you, thank you, thank you!"
La boda de mi Hermana
Beatriz ...
"Sofía is amazing! You can tell she truly loves her work. She puts everything into the project, and the final result is incredible. The whole process was quick, flexible, and made it so easy to achieve exactly what I was looking for 💖 I'd 100% work with her again."
Maison Rafaela
Alberto ...
“I had an idea in mind, and Sofía knew exactly how to bring it to life from the very beginning. She was always attentive, approachable and fully involved throughout the entire process. A truly creative professional who puts care into everything she does.”
Lento Crew
Ángela ...
"Sofía helped me communicate my project in the best possible way. She understood the essence of my brand from day one. What stood out the most was how approachable and committed she was throughout the entire process. You can tell she genuinely enjoys what she does and really knows her craft. I wouldn't hesitate to recommend her!"
Revivia
Lorena ...
"Having someone who offers such a personal and close experience is invaluable when you're shaping something as important as your brand. Sofía completely exceeded my expectations. I came to her with nothing but a head full of ideas, and she turned them into something truly special."
Rollán Estudio
Lowell Vance ...
"Incredible team. They made our brand feel fresh, fun, and 100% us. The whole process was smooth and actually enjoyable!"
Brand Manager, Stellar Bloom Studio
Lucía ...
"Sofía understood the brand I had in my head perfectly. You can tell she genuinely loves what she does, and it shows in the final result 🤩 Thank you, thank you, thank you!"
La boda de mi Hermana
Beatriz ...
"Sofía is amazing! You can tell she truly loves her work. She puts everything into the project, and the final result is incredible. The whole process was quick, flexible, and made it so easy to achieve exactly what I was looking for 💖 I'd 100% work with her again."
Maison Rafaela
Alberto ...
“I had an idea in mind, and Sofía knew exactly how to bring it to life from the very beginning. She was always attentive, approachable and fully involved throughout the entire process. A truly creative professional who puts care into everything she does.”
Lento Crew
Ángela ...
"Sofía helped me communicate my project in the best possible way. She understood the essence of my brand from day one. What stood out the most was how approachable and committed she was throughout the entire process. You can tell she genuinely enjoys what she does and really knows her craft. I wouldn't hesitate to recommend her!"
Revivia
Lorena ...
"Having someone who offers such a personal and close experience is invaluable when you're shaping something as important as your brand. Sofía completely exceeded my expectations. I came to her with nothing but a head full of ideas, and she turned them into something truly special."
Rollán Estudio
Lowell Vance ...
"Incredible team. They made our brand feel fresh, fun, and 100% us. The whole process was smooth and actually enjoyable!"
Brand Manager, Stellar Bloom Studio
Lucía ...
"Sofía understood the brand I had in my head perfectly. You can tell she genuinely loves what she does, and it shows in the final result 🤩 Thank you, thank you, thank you!"
La boda de mi Hermana
Beatriz ...
"Sofía is amazing! You can tell she truly loves her work. She puts everything into the project, and the final result is incredible. The whole process was quick, flexible, and made it so easy to achieve exactly what I was looking for 💖 I'd 100% work with her again."
Maison Rafaela
Alberto ...
“I had an idea in mind, and Sofía knew exactly how to bring it to life from the very beginning. She was always attentive, approachable and fully involved throughout the entire process. A truly creative professional who puts care into everything she does.”
Lento Crew
Ángela ...
"Sofía helped me communicate my project in the best possible way. She understood the essence of my brand from day one. What stood out the most was how approachable and committed she was throughout the entire process. You can tell she genuinely enjoys what she does and really knows her craft. I wouldn't hesitate to recommend her!"
Revivia
Lorena ...
"Having someone who offers such a personal and close experience is invaluable when you're shaping something as important as your brand. Sofía completely exceeded my expectations. I came to her with nothing but a head full of ideas, and she turned them into something truly special."
Rollán Estudio
Lowell Vance ...
"Incredible team. They made our brand feel fresh, fun, and 100% us. The whole process was smooth and actually enjoyable!"
Brand Manager, Stellar Bloom Studio
Lucía ...
"Sofía understood the brand I had in my head perfectly. You can tell she genuinely loves what she does, and it shows in the final result 🤩 Thank you, thank you, thank you!"
La boda de mi Hermana
Beatriz ...
"Sofía is amazing! You can tell she truly loves her work. She puts everything into the project, and the final result is incredible. The whole process was quick, flexible, and made it so easy to achieve exactly what I was looking for 💖 I'd 100% work with her again."
Maison Rafaela
Alberto ...
“I had an idea in mind, and Sofía knew exactly how to bring it to life from the very beginning. She was always attentive, approachable and fully involved throughout the entire process. A truly creative professional who puts care into everything she does.”
Lento Crew
Ángela ...
"Sofía helped me communicate my project in the best possible way. She understood the essence of my brand from day one. What stood out the most was how approachable and committed she was throughout the entire process. You can tell she genuinely enjoys what she does and really knows her craft. I wouldn't hesitate to recommend her!"
Revivia
Lorena ...
"Having someone who offers such a personal and close experience is invaluable when you're shaping something as important as your brand. Sofía completely exceeded my expectations. I came to her with nothing but a head full of ideas, and she turned them into something truly special."
Rollán Estudio
Lowell Vance ...
"Incredible team. They made our brand feel fresh, fun, and 100% us. The whole process was smooth and actually enjoyable!"
Brand Manager, Stellar Bloom Studio
Lucía ...
"Sofía understood the brand I had in my head perfectly. You can tell she genuinely loves what she does, and it shows in the final result 🤩 Thank you, thank you, thank you!"
La boda de mi Hermana
Beatriz ...
"Sofía is amazing! You can tell she truly loves her work. She puts everything into the project, and the final result is incredible. The whole process was quick, flexible, and made it so easy to achieve exactly what I was looking for 💖 I'd 100% work with her again."
Maison Rafaela
Alberto ...
“I had an idea in mind, and Sofía knew exactly how to bring it to life from the very beginning. She was always attentive, approachable and fully involved throughout the entire process. A truly creative professional who puts care into everything she does.”
Lento Crew
Ángela ...
"Sofía helped me communicate my project in the best possible way. She understood the essence of my brand from day one. What stood out the most was how approachable and committed she was throughout the entire process. You can tell she genuinely enjoys what she does and really knows her craft. I wouldn't hesitate to recommend her!"
Revivia
Lorena ...
"Having someone who offers such a personal and close experience is invaluable when you're shaping something as important as your brand. Sofía completely exceeded my expectations. I came to her with nothing but a head full of ideas, and she turned them into something truly special."
Rollán Estudio
Lowell Vance ...
"Incredible team. They made our brand feel fresh, fun, and 100% us. The whole process was smooth and actually enjoyable!"
Brand Manager, Stellar Bloom Studio
Lucía ...
"Sofía understood the brand I had in my head perfectly. You can tell she genuinely loves what she does, and it shows in the final result 🤩 Thank you, thank you, thank you!"
La boda de mi Hermana
Beatriz ...
"Sofía is amazing! You can tell she truly loves her work. She puts everything into the project, and the final result is incredible. The whole process was quick, flexible, and made it so easy to achieve exactly what I was looking for 💖 I'd 100% work with her again."
Maison Rafaela
Alberto ...
“I had an idea in mind, and Sofía knew exactly how to bring it to life from the very beginning. She was always attentive, approachable and fully involved throughout the entire process. A truly creative professional who puts care into everything she does.”
Lento Crew
Ángela ...
"Sofía helped me communicate my project in the best possible way. She understood the essence of my brand from day one. What stood out the most was how approachable and committed she was throughout the entire process. You can tell she genuinely enjoys what she does and really knows her craft. I wouldn't hesitate to recommend her!"
Revivia
Lorena ...
"Having someone who offers such a personal and close experience is invaluable when you're shaping something as important as your brand. Sofía completely exceeded my expectations. I came to her with nothing but a head full of ideas, and she turned them into something truly special."
Rollán Estudio
Lowell Vance ...
"Incredible team. They made our brand feel fresh, fun, and 100% us. The whole process was smooth and actually enjoyable!"
Brand Manager, Stellar Bloom Studio
Lucía ...
"Sofía understood the brand I had in my head perfectly. You can tell she genuinely loves what she does, and it shows in the final result 🤩 Thank you, thank you, thank you!"
La boda de mi Hermana
Beatriz ...
"Sofía is amazing! You can tell she truly loves her work. She puts everything into the project, and the final result is incredible. The whole process was quick, flexible, and made it so easy to achieve exactly what I was looking for 💖 I'd 100% work with her again."
Maison Rafaela
Alberto ...
“I had an idea in mind, and Sofía knew exactly how to bring it to life from the very beginning. She was always attentive, approachable and fully involved throughout the entire process. A truly creative professional who puts care into everything she does.”
Lento Crew
Ángela ...
"Sofía helped me communicate my project in the best possible way. She understood the essence of my brand from day one. What stood out the most was how approachable and committed she was throughout the entire process. You can tell she genuinely enjoys what she does and really knows her craft. I wouldn't hesitate to recommend her!"
Revivia
Lorena ...
"Having someone who offers such a personal and close experience is invaluable when you're shaping something as important as your brand. Sofía completely exceeded my expectations. I came to her with nothing but a head full of ideas, and she turned them into something truly special."
Rollán Estudio
Lowell Vance ...
"Incredible team. They made our brand feel fresh, fun, and 100% us. The whole process was smooth and actually enjoyable!"
Brand Manager, Stellar Bloom Studio
Lucía ...
"Sofía understood the brand I had in my head perfectly. You can tell she genuinely loves what she does, and it shows in the final result 🤩 Thank you, thank you, thank you!"
La boda de mi Hermana
Beatriz ...
"Sofía is amazing! You can tell she truly loves her work. She puts everything into the project, and the final result is incredible. The whole process was quick, flexible, and made it so easy to achieve exactly what I was looking for 💖 I'd 100% work with her again."
Maison Rafaela
Alberto ...
“I had an idea in mind, and Sofía knew exactly how to bring it to life from the very beginning. She was always attentive, approachable and fully involved throughout the entire process. A truly creative professional who puts care into everything she does.”
Lento Crew
Ángela ...
"Sofía helped me communicate my project in the best possible way. She understood the essence of my brand from day one. What stood out the most was how approachable and committed she was throughout the entire process. You can tell she genuinely enjoys what she does and really knows her craft. I wouldn't hesitate to recommend her!"
Revivia
Lorena ...
"Having someone who offers such a personal and close experience is invaluable when you're shaping something as important as your brand. Sofía completely exceeded my expectations. I came to her with nothing but a head full of ideas, and she turned them into something truly special."
Rollán Estudio
Lowell Vance ...
"Incredible team. They made our brand feel fresh, fun, and 100% us. The whole process was smooth and actually enjoyable!"
Brand Manager, Stellar Bloom Studio
Lucía ...
"Sofía understood the brand I had in my head perfectly. You can tell she genuinely loves what she does, and it shows in the final result 🤩 Thank you, thank you, thank you!"
La boda de mi Hermana
Beatriz ...
"Sofía is amazing! You can tell she truly loves her work. She puts everything into the project, and the final result is incredible. The whole process was quick, flexible, and made it so easy to achieve exactly what I was looking for 💖 I'd 100% work with her again."
Maison Rafaela
Alberto ...
“I had an idea in mind, and Sofía knew exactly how to bring it to life from the very beginning. She was always attentive, approachable and fully involved throughout the entire process. A truly creative professional who puts care into everything she does.”
Lento Crew
Ángela ...
"Sofía helped me communicate my project in the best possible way. She understood the essence of my brand from day one. What stood out the most was how approachable and committed she was throughout the entire process. You can tell she genuinely enjoys what she does and really knows her craft. I wouldn't hesitate to recommend her!"
Revivia
Lorena ...
"Having someone who offers such a personal and close experience is invaluable when you're shaping something as important as your brand. Sofía completely exceeded my expectations. I came to her with nothing but a head full of ideas, and she turned them into something truly special."
Rollán Estudio
Lowell Vance ...
"Incredible team. They made our brand feel fresh, fun, and 100% us. The whole process was smooth and actually enjoyable!"
Brand Manager, Stellar Bloom Studio
Lucía ...
"Sofía understood the brand I had in my head perfectly. You can tell she genuinely loves what she does, and it shows in the final result 🤩 Thank you, thank you, thank you!"
La boda de mi Hermana
Beatriz ...
"Sofía is amazing! You can tell she truly loves her work. She puts everything into the project, and the final result is incredible. The whole process was quick, flexible, and made it so easy to achieve exactly what I was looking for 💖 I'd 100% work with her again."
Maison Rafaela
Alberto ...
“I had an idea in mind, and Sofía knew exactly how to bring it to life from the very beginning. She was always attentive, approachable and fully involved throughout the entire process. A truly creative professional who puts care into everything she does.”
Lento Crew
Ángela ...
"Sofía helped me communicate my project in the best possible way. She understood the essence of my brand from day one. What stood out the most was how approachable and committed she was throughout the entire process. You can tell she genuinely enjoys what she does and really knows her craft. I wouldn't hesitate to recommend her!"
Revivia
Lorena ...
"Having someone who offers such a personal and close experience is invaluable when you're shaping something as important as your brand. Sofía completely exceeded my expectations. I came to her with nothing but a head full of ideas, and she turned them into something truly special."
Rollán Estudio
Lowell Vance ...
"Incredible team. They made our brand feel fresh, fun, and 100% us. The whole process was smooth and actually enjoyable!"
Brand Manager, Stellar Bloom Studio
Lucía ...
"Sofía understood the brand I had in my head perfectly. You can tell she genuinely loves what she does, and it shows in the final result 🤩 Thank you, thank you, thank you!"
La boda de mi Hermana
Beatriz ...
"Sofía is amazing! You can tell she truly loves her work. She puts everything into the project, and the final result is incredible. The whole process was quick, flexible, and made it so easy to achieve exactly what I was looking for 💖 I'd 100% work with her again."
Maison Rafaela
Alberto ...
“I had an idea in mind, and Sofía knew exactly how to bring it to life from the very beginning. She was always attentive, approachable and fully involved throughout the entire process. A truly creative professional who puts care into everything she does.”
Lento Crew
Ángela ...
"Sofía helped me communicate my project in the best possible way. She understood the essence of my brand from day one. What stood out the most was how approachable and committed she was throughout the entire process. You can tell she genuinely enjoys what she does and really knows her craft. I wouldn't hesitate to recommend her!"
Revivia
Lorena ...
"Having someone who offers such a personal and close experience is invaluable when you're shaping something as important as your brand. Sofía completely exceeded my expectations. I came to her with nothing but a head full of ideas, and she turned them into something truly special."
Rollán Estudio
Lowell Vance ...
"Incredible team. They made our brand feel fresh, fun, and 100% us. The whole process was smooth and actually enjoyable!"
Brand Manager, Stellar Bloom Studio
Lucía ...
"Sofía understood the brand I had in my head perfectly. You can tell she genuinely loves what she does, and it shows in the final result 🤩 Thank you, thank you, thank you!"
La boda de mi Hermana
Beatriz ...
"Sofía is amazing! You can tell she truly loves her work. She puts everything into the project, and the final result is incredible. The whole process was quick, flexible, and made it so easy to achieve exactly what I was looking for 💖 I'd 100% work with her again."
Maison Rafaela
Alberto ...
“I had an idea in mind, and Sofía knew exactly how to bring it to life from the very beginning. She was always attentive, approachable and fully involved throughout the entire process. A truly creative professional who puts care into everything she does.”
Lento Crew
Ángela ...
"Sofía helped me communicate my project in the best possible way. She understood the essence of my brand from day one. What stood out the most was how approachable and committed she was throughout the entire process. You can tell she genuinely enjoys what she does and really knows her craft. I wouldn't hesitate to recommend her!"
Revivia
Lorena ...
"Having someone who offers such a personal and close experience is invaluable when you're shaping something as important as your brand. Sofía completely exceeded my expectations. I came to her with nothing but a head full of ideas, and she turned them into something truly special."
Rollán Estudio
Lowell Vance ...
"Incredible team. They made our brand feel fresh, fun, and 100% us. The whole process was smooth and actually enjoyable!"
Brand Manager, Stellar Bloom Studio
About
Luma lab
About Luma
About
Luma lab
Sofía Aguayo
CEO
Creative Director, Designer & the person with way too many tabs open
Luma Lab is a creative studio… and, for now, it's just me.
I'm the one replying to your messages, shaping the strategy, designing your brand identity, creating the packaging, producing content for social media... and there's probably a coffee or matcha sitting next to me as you read this.
I like to think that's what makes Luma different. Every project gets the same level of care from start to finish, without being passed from one person to the next.
Luma Lab is a creative studio… and, for now, it's just me.
I'm the one replying to your messages, shaping the strategy, designing your brand identity, creating the packaging, producing content for social media... and there's probably a coffee or matcha sitting next to me as you read this.
I like to think that's what makes Luma different. Every project gets the same level of care from start to finish, without being passed from one person to the next.
Luma Lab is a creative studio… and, for now, it's just me.
I'm the one replying to your messages, shaping the strategy, designing your brand identity, creating the packaging, producing content for social media... and there's probably a coffee or matcha sitting next to me as you read this.
I like to think that's what makes Luma different. Every project gets the same level of care from start to finish, without being passed from one person to the next.
luma
lab
BRANDING
PACKAGING
GRAPHIC DESIGN
Spoiler:
Changing the color won't fix your brand
.